the kure bond repair shampoo: a bond repair shampoo that gently cleanses, while resulting in 87% more repair*, 55% less breakage* + 2x stronger* hair after one use. *compared to control when shampoo and conditioner are used as a system, clinically tested

oil-to-foam purifying pre-wash that breaks down build-up + refreshes the scalp without stripping

normcore signature shampoo: a sulfate-free shampoo that gently cleanses—without stripping moisture—and infuses strands + scalp with hydrating coconut acid to promote silky-soft hair.

Instantly reduces frizz by 73%*

full size! normcore signature shampoo + conditioner: packed with good-for-hair vitamins + antioxidants, this nutrient-rich shampoo + conditioner results in clean, nourished hair, leaving strands 7x more conditioned.* *clinically proven, when used as a system.