this ultra-luxe hair mask provides superior toning while strengthening, repairing, and hydrating for your brightest and healthiest-looking blonde.

ultra-hydrating: dream routine boosts moisture for 72 hours* and results in hair that is 3x more hydrated by morning*. *clinically proven, when used as directed.

for extra nourishment, apply soulfood nourishing mask to hair 2x a week, or 1x a week to maintain. follow with dream routine overnight hydration treatment to double down on hydration while you sleep.

Deeply condition, hydrate and restore dry hair to its natural vibrancy and health with this replenishing treatment.

like a cool drink of water for your hair, this mask quenches hair's thirst. the rich, moisturizing formula provides superior hydration leaving hair manageable, soft, and shiny for days.

dry, brittle hair: spray onto strands that look + feel dry, brittle, or dull + feel your hair get softer, stronger + more moisturized in seconds.