the kure strength repair shampoo: a strengthening shampoo that gently cleanses, while resulting in 55% less breakage* + 2x stronger* hair after one use. *clinically tested, compared to control when shampoo and conditioner are used as a system.

for hair that’s super strong: 7x stronger,* that is! *clinically proven, after one use.

for hair that’s super strong: 7x stronger,* that is! *clinically proven, after one use.

butylene glycol – organic alcohol primarily used in skincare products as both a humectant and slip agent. helps to boost hair's moisture while providing a silky, smooth texture

jumbo size! normcore signature shampoo: a sulfate-free shampoo that gently cleanses—without stripping moisture—and infuses strands + scalp with hydrating coconut acid to promote silky-soft hair.

full size! the wizard silicone-free detangling primer: a detangling leave-in spray that protects hair against 450°F heat*, reduces frizz, detangles all hair types + preps hair like magic. *clinically proven.