normcore signature shampoo: a sulfate-free shampoo that gently cleanses—without stripping moisture—and infuses strands + scalp with hydrating coconut acid to promote silky-soft hair.

Instantly reduces frizz by 73%*

full size! normcore signature shampoo + conditioner: packed with good-for-hair vitamins + antioxidants, this nutrient-rich shampoo + conditioner results in clean, nourished hair, leaving strands 7x more conditioned.* *clinically proven, when used as a system.

Deeply condition, hydrate and restore dry hair to its natural vibrancy and health with this replenishing treatment.

like a cool drink of water for your hair, this mask quenches hair's thirst. the rich, moisturizing formula provides superior hydration leaving hair manageable, soft, and shiny for days.