Break through everyday damage-causing buildup. This deep cleansing shampoo is pH-optimized to lift the cuticle and remove damage-causing impurities like chlorine, heavy metals, and the minerals commonly found in hard water, pollution, as well as excess oil and product buildup. The endless, refreshing lather cleanses hair without stripping to restore color vibrancy, shine, and softness, and maximize efficacy of hair repair routines. Use weekly or as needed. For straight, wavy, curly, coily hair types, and fine, medium, or coarse textures – plus all porosity levels.