clinically proven to smooth frizz for 72 hours* *clinically proven.

The closest thing to washing your hair

hydro rush intense moisture shampoo: this shampoo gently cleanses, boosts moisture for 72 hours*, and leaves hair that's 3x more hydrated*. *clinically proven. all products tested separately, shampoo + conditioner tested together.

Results in hair that is 3x more hydrated*

Results in hair that is 3x more hydrated*

ultra-hydrating: hydro rush intense moisture leave-in conditioner boosts moisture for 72 hours* and results in hair that is 3x more hydrated*. *clinically proven