Impressive brightness, vividly beautiful colors - Bright, beautiful, and full of life. Sony's TV brings rich colors and detailed contrast, delivering every frame that feels vivid and engaging, no matter what you watch. | Striking contrast. Professional monitor core technology. - Every moment comes to life. Similar to the backlight control core technology in Sony's master monitors (professional monitors), XR Backlight Master Drive with a unique local dimming algorithm controls thousands of LEDs accurately for stunning contrast. This beautifully captures light and shadow with precise gradation, from subtle facial shading to bold highlights.
